A self-initiated campaign testing how far generative AI can carry a full creative process — concept to finished film. I built the positioning, manifesto, script, and storyboard for L'Occitane au Brésil's fruit-based body care line ("skincare doesn't have to be boring — it's dessert, just made to wear"), then used AI (Firefly, Kling, Nano Banana) to generate and animate every visual, composited and graded in After Effects into a hero film plus social pills.
Concept project, self-initiated — not produced for or commissioned by L'Occitane.